The Royal Dutch Guide Dog Foundation (KNGF Geleidehonden) is a charity that trains guide dogs for visually impaired people and for people with other handicaps such as young children with autism, physically handicapped people in wheelchairs and people with PTSD. KNGF currently has 44.000 donors who donate more than 80% of its total budget. In order to increase the amount of guide dogs, KNGF has the objective to double the structural donors within 2 years! KNGF has collected data on their marketing campaigns and you can help! KNGF needs clever use of data analytics and econometrics to achieve their objective!
The Consultancy Team on this project consists of:
- Eveline Mathol (Project leader)
- Pim van der Voet
- Lisa Zhuang
- Rowan Mommers
- Michelle Tran
- Duco Mülder (Coordinator from the Consultancy Committee)