Login for members

Marketing and Innovation Officer

The Marketing & Innovation Officer plays a key role within FAECTOR. On the front-end, you see all promotional materials and behind the scenes, you are working on innovations to improve the efficiency within FAECTOR. This can be IT related, but it doesn’t have to be! 

You are involved with all of FAECTOR’s projects, as every event needs promotion. This is especially the case for larger projects, such as the Econometric Career Days, ICansultancy, and the FAECTOR Consultancy Project. This means you are in close contact with every board member and keep up-to-date with their work and responsibilities. You will have a very active role within the board and work together a lot.

As the Marketing & Innovation Officer, you need to keep FAECTOR’s members engaged during the year by using our social media platforms. You are continuously looking to improve our reach through either different social media platforms or by using data to improve targeting.

Your year will start with the most important moment to gain new members, namely the Eurekaweek and the first weeks of the academic year. During this period, it is your job to show what FAECTOR has to offer to the new students. Over the course of this year, you will work on sustaining and expanding the professional brand of FAECTOR in an on- and off-campus capacity. Therefore it’s important you make sure FAECTOR is visible on campus as well as to keep in contact with the University and the Erasmus School of Economics.

During this period, you will supervise three committees for FAECTOR, acting primarily as a project manager for many unique projects. The Marketing Committee will assist you with designing and implementing all promotional materials and the almanac. Together with the IT Committee, you will think about problems within the association that can be solved more efficiently. You will directly impact planning strategies to increase the efficiency of the board and committees. With the Lustrum Committee, you will organise a wide range of special events during your board year (it is the Twelfth Lustrum during your year as the 60th board).

As the Marketing & Innovation Officer, you constantly have many different projects requiring your input. You will therefore have to plan well ahead and set priorities. Your all-around involvement with both internal and external parties makes this position one of the most diverse and challenging ones, and you will definitely not be bored for a single day!

What will be the main responsibilities of the Marketing & Innovation Officer of the 60th board?

  • Maintaining and further spreading FAECTOR’s brand to students, companies and the university

  • Overseeing and planning the promotion of all projects and activities

  • Main contact person for external parties, like ESE and EUR, about marketing and co-branding

  • Close contact with all of your fellow board members for their events

  • Leading monthly innovation meetings and working out interesting innovations in the meantime

  • Supervising the Marketing Committee

  • Supervising the IT Committee

  • Supervising the Lustrum Committee

Contact

Please feel free to contact me for all questions about doing a board year in general or about the role as Marketing & Innovation Officer of the board. My email is marketing@faector.nl and my phone number is +31631771527.

Lotte van den Berg, Marketing & Innovation Officer of the 59th Board of FAECTOR